They say that business flourishes when you put your heart into it and do the work dutifully. Such is the inspiring story of Jinyo, who was a newbie in the market and originally had a different career path, but his passion for fashion drove him to strive in this industry. With a mix of creativity and a bit of luck, success was guaranteed for him. Indeed, this is the story of his proud production Gold Bubble Clothing – a startup that has now become a reputable brand on its own.

Jinyo’s Background

Jinyo has been in the cosplay fandom for the past 14 years. He already had a fan following as his costumes stood out from the crowd and people would remember him for his uniqueness. He would love experimenting and coming up with out-of-the-box ideas for his costumes. He would make them for himself and his fiancé Victoria Schmidt, who is equally crazy about cosplay.
Their love of dressing up while exchanging innovative ideas really brought them together. Whenever and wherever they wore these dresses, they automatically became the center of attraction and people would compliment them incessantly.

Jinyo’s Background

Having a background in fine arts and being a graphic artist, Jinyo was able to showcase his ideas quite splendidly. On the other hand, Victoria is a stylist and fashion designer who runs her online blog “Set to Stunning.” They both met at an expo convention in 2005 and have been together ever since. Both are geeks when it comes to fandom and expressing their ideas creatively.

The Branding

In no time, the appreciation received by Jinyo made him take his cosplay love to another level and Nov. 29, 2020 marked the launch of Jinyo’s own fashion brand named Gold Bubble Clothing. This brand introduces pop culture clothing made to amaze the audience. You will find all types of clothes to suit every preference, be it chic, geeky, casual or simply bold.
Jinyo did not expect that his dresses will be such a big hit, but the results were a shocker. He was loaded with orders and appreciation, and that further boosted his confidence in this new venture. The couple has also been featured in the Syfy show “Heroes of Cosplay.” The leggings that Victoria wore in the show were hand-crafted by Jinyo and were a pleasing sight to see.

The Branding

Jinyo’s fan following grew in a short span of time. Due to his detailed costumes, the audience was impressed by his work. His clothes went viral over the internet, and the word kept spreading. His limited-edition products would run out of stock within two weeks! This was an unexpected success.
Some of his amazing bestsellers were his take on Star Wars and Sherlock. The leggings that he designed for these series were an eye-catcher. Another bestseller was an inspiration from Neon Genesis (a famous anime). His work for pop artists like Camilla d’Errico (from Tanpopo and Helmetgirls) also increased his fan following.

Experience

Jinyo believes in the love of fandom, and all his clothes portray this love in an artistic form. He believes that passion is a driving force and that the cosplay community should expand and produce a variety of clothing. Previously, cosplay geeks had limited choices of clothing, let alone ways to style it. Jinyo took this as an inspiration to show the world the different colors of the universe through his clothes.

Experience

He has collaborated with many artists for his production but also has a separate category of his own special designs. He believes that the variety in this collection has a fanbase of its own. The clothes are attractive and if you are a cosplay lover, you will find something that suits your taste.
Back in the day, being geeky and fashionable were two elements that would run in the opposite direction. To style these geeky dresses into bold fashion statements needed a lot of modification and time, and people who lacked the artistic sense would never even try putting in that effort. Jinyo filled in this gap very impressively and cleverly, and his products need no praise.
The delicate design and color choices are amalgamated into a true piece of art. Not only does it look valuable, but the standard of fabrics used also makes it feel valuable.

The Foundation

Victoria has played an equal part in lifting his brand by contributing ideas and promoting his clothes on social media. She takes care of online expansion and supporting Jinyo in his goals. The newbies took the sale of the limited-edition releases as an eye-opener that they really had made an impact on the audience.
Whenever stock would run out, it would be a source of happiness for these 2 co-creators. They would take it as a sign that their work is being appreciated everywhere and they should expand their business. It was also a smart marketing strategy to secure a place in the industry and earn solid profits.
As of now, due to limited resources, Jinyo and Victoria still do not have control over the production process. They rely on third-party companies for getting the fabrics printed as they cannot afford it themselves. Their main goal is to get complete control over manufacturing as well.
All clothes of Gold Bubble Clothing are designed by Jinyo and Victoria, even though they are manufactured elsewhere. They are located in Los Angeles where they come up with one-of-a-kind ideas that they develop for their limited series.
Over time, Jinyo has become a sculptor, crafter and skilled developer. He is now an expert at sewing, weaving and being able to draw out his thoughts. Assisted by Victoria, a person with great fashion sense, they continue to explore varieties of arts and craft and make new prototypes day and night that will meet the expectations of their audience.
The cosplay experience has helped Jinyo be positive at all times. He takes it as a challenge to work on a simple piece of clothing and escalate it to a creative piece of art. It is not an easy task to develop back-to-back hits that just scream “it’s party time.” It’s a whole lot of work and has a load of creative and thinking process involved.

Personality Traits

His hands-on cosplay experience allowed Jinyo to explore his own artistic sense. The ability to create and recreate wardrobe was the ultimate goal, just with a different twist. Wearing a simple shirt with a favorite character on it has just been a cliché and boring. Jinyo truly took the love of cosplay to higher grounds by making styles that would be way better than this traditional way of showing love and turned it into something fun.
Another truly commendable quality that sets Jinyo apart is his pure love for cosplay. He does not believe in competition. In fact, he insists that competitors should play well and come up with new designs as all of them are responsible for expanding the fandom fashion industry. One of his competitors, Suckers Apparel, had to close temporarily due to issues in customer service, but Jinyo wished them the best and set a high bar. His own goal is to compete with the already leading firms: Her Universe and Black Milk Clothing. Jinyo and Victoria themselves liked the clothes of these leaders but always thought that a little more modification or something else would really brighten them up. In true sense, this devotion to their artistic sense is why they were able to come up with their own clothing brand in the first place.

Style Statement

Gold Bubble Clothing continues to offer a variety of apparel inspired by some of the most famous pop artists. Jinyo also wishes that further artists would join in and support him in his production while keeping it different from rest of the brands. He and Victoria are really proud of their products and claim to even bring back those limited editions due to high demand.
The fashion industry has ignored fandom for too long, but things are now different. With this startup turning into a brand along with others in the market, we are sure that pop culture would be exhibited in unique ways and fashion trends would keep on changing.
Jinyo took up the challenge to bring a style of fashion for fans to show their love for cosplay while staying fashionable. He gave various options to choose from. Overall, he has set a brand name for himself. This cosplayer is now a successful retail clothing brand owner.
With the level of success that he has attained in a short period of time, his story is a lesson about how pursuing your goals can completely change your life or even turn it upside down. Jinyo is a fashion label, a style statement, an entrepreneur, and a skilled man of performing arts. He is a story of hard work and success.