What is Kawaii?

Kawaii” is an aesthetic concept that emphasizes the childlike and innocent side of the respective object. Kawaii aesthetics has become more and more popular, especially for clothing for all age groups, but of course especially for little girls and teenagers in general.

The trend originated in Japan, but has now found followers all over the world.

However, in Japan and other Asian countries the cultural concept is widespread in all social classes, while in other countries – and thus also in Germany and Europe – it is more of a niche culture. As expected, it is of course very popular with us, especially among young people.

The term “Kawaii” of course comes from the Japanese language and means translated as “lovable”, “cute” or “sweet”.

The Kawaii culture originated in Japan in the 70’s and spread quickly among little girls, but also found its way into other segments of society. Especially in the design area the success was resounding. You can find Hello Kitty motifs, girls with huge saucer eyes, cute little animals with childlike features, etc., even in government offices, on airplanes and in all kinds of other places. Kawaii designs are also regularly used for mascots at sporting events and PR activities.

In other Asian countries, the trend followed in the 80’s and finally came around the turn of the millennium to the western countries.

Kawaii-inspired characters for comics and video games are also very popular – the Pokémon fever is particularly well known.

What exactly is Kawaiian fashion?

As already mentioned, Kawaii is not only a design aspect, but is also very popular in the fashion world. Girls are particularly attracted to “girlie”, and dresses with cute lace and frills, often in pastel shades, are popular. Schoolgirls’ uniforms with short skirts and long knee socks are clearly in trend.

But there are also Kawaiian fashion, which is rather modern and “normal” in its cut and only becomes Kawaiian clothing through Kawaii prints. These have the advantage that they are less flashy and extravagant than a complete schoolgirl uniform, but still clearly convey the cute character of the trend.

Very often a girl or boy dressed completely in Kawaii looks a bit like a doll or an anime. In extreme cases, wigs are often used, but at least in the case of girls, plenty of bows – even oversized – frills and cute accessories.

No matter for which age group the Kawaii clothing is designed, it always brings across the feeling that the clothes were actually made for children. All in all, it is a fashion that is eye-catching, colorful, and enormously creative and always an eye-catcher.

Kawaii T-Shirts for boys and girls

Of course we also offer a wide range of great Kawaiian style T-shirts – for girls and boys.

The chic and likeable designs are available in many colours and with the most amazing prints. Whether short-sleeved for the hot summer or long-sleeved for fresher transition days – they are all stylish and fresh.

The best thing is to take a look around. Here everyone will find what they are looking for, whether for personal use or as a great gift.

Have fun browsing!